"Phatic posts (or small talk) in communication processes online are very meaningful because they indicate and imply social recognition, online intimacy by sharing our thoughts and feelings with others, as well as the sociability in online communities. Phatic posts potentially denote a lot more substance and weight to them than the content itself suggests. We may conclude that, in the phatic communication context, the content itself may not be relevant but the “keeping in touch” signal it delivers is crucial."